Senior Consultant, Marketing Communications Research

Company Description

Wiley Research Group is a boutique research consultancy that blends behavioral science, data, and human insight to help organizations understand how people really think, feel, and decide.

We partner with clients to move beyond surface-level metrics and uncover the emotional and cognitive drivers that shape perception, behavior, and impact. Our work sits at the intersection of research, strategy, and communications

The Role

We’re looking for a Senior Consultant to lead research that informs marketing and communications strategy. This is a senior, client-facing role for someone who enjoys owning projects end to end, translating complex data into insight, and acting as a trusted thought partner to clients.

You’ll work closely with clients and internal teams to design and execute research, deliver strategic recommendations, and help ensure our work drives real-world decisions.

What You’ll Do

• Lead communications research initiatives, including quantitative, qualitative, measurement, and secondary research
• Own projects from design through delivery, providing strategic counsel to clients
• Translate market and audience data into clear, actionable insights and narratives
• Conduct audience intelligence work such as social and digital landscape analysis, sentiment analysis, keyword research, and competitive benchmarking (e.g., share of voice, message pull-through)
• Build measurement frameworks, dashboards, and client-facing reports
• Lead client conversations around analytics, performance, and optimization opportunities
• Stay current on emerging research tools and methodologies, recommending new approaches where appropriate

What We’re Looking For

• Bachelor’s degree required
• 6–8 years of experience in research, analytics, or communications (agency or in-house)
• Experience developing measurement plans and evaluating marketing or communications performance
• Strong working knowledge of social listening and media intelligence platforms (e.g., Cision, Brandwatch, Talkwalker, Meltwater)
• Comfort working with complex data sets, Boolean logic, and integrated analytics workflows
• Experience with statistical tools such as Q, SPSS, R, or Python is a plus
• Ability to synthesize data into insights that inform strategy and decision-making
• Strong project management skills and comfort juggling multiple client engagement
• Excellent written and verbal communication skills

Why Wiley

• Competitive base salary
• Health, dental, and vision coverage
• Profit sharing
• Unlimited PTO
• Hybrid work environment based in Houston, TX
• A collaborative, curious team that values transparency, trust, inclusion, and empathy