Marketing Manager/Coordinator

Job Summary

Texas Pools & Patios is seeking a Marketing Manager to serve as our internal go-to person for all marketing efforts and to manage our external marketing agency. This role owns marketing strategy, oversees execution, and represents Texas Pools & Patios in all marketing-related meetings. Candidates may work remotely or in-office but must be based in Texas for occasional in-person meetings.

This role offers an exciting opportunity to develop and execute innovative marketing strategies, manage digital campaigns, and collaborate with cross-functional teams to elevate our market presence. The ideal candidate will possess a passion for digital marketing, a keen eye for analytics, and a talent for creating compelling content that resonates with diverse audiences. Join us to make a meaningful impact through strategic marketing efforts that inspire engagement and foster business success.

Duties

• Develop and implement comprehensive multichannel marketing strategies that align with company goals, including digital, social media, print, and advertising campaigns
• Manage and optimize digital marketing channels such as social media platforms, email marketing, Google AdWords, Facebook Advertising, and Google Analytics to maximize reach and ROI
• Conduct research on industry trends, target audiences, and competitors to inform marketing plans and identify new opportunities for growth
• Create engaging content for websites, blogs, social media posts, email campaigns, and advertising materials using copywriting skills and Adobe Creative Suite tools
• Oversee SEO strategies to improve website visibility and organic search rankings using WordPress, HTML, and analytics tools
• Coordinate product launches and promotional activities with sales teams to support advertising sales efforts and e-commerce initiatives
• Monitor campaign performance through analytics platforms; analyze data to refine strategies for better performance marketing results
• Manage budgets effectively across campaigns while ensuring consistent branding standards across all channels
• Collaborate with product management teams to develop targeted messaging that enhances B2B marketing efforts and supports overall brand positioning

Qualifications

• Proven experience in digital marketing, content marketing, social media marketing, and multichannel marketing strategies
• Strong knowledge of SEO best practices, Google Analytics, Google AdWords, Facebook Advertising, and marketing automation tools
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML coding basics preferred
• Excellent research skills combined with the ability to analyze data for actionable insights
• Exceptional copywriting skills with the ability to craft compelling messages tailored to diverse audiences
• Experience in e-commerce environments or product management is advantageous
• Strong organizational skills with the ability to manage multiple projects simultaneously within budget constraints
• Knowledge of print advertising processes and performance marketing techniques is a plus

Join our team as a Marketing Manager/Coordinator to unleash your creativity while driving measurable results. We're committed to fostering an inclusive environment where innovative ideas thrive—empowering you to shape impactful campaigns that elevate our brand presence globally.

Pay: From $27.00 per hour

Benefits

• Flexible schedule

Work Location: Remote