Strategic Marketing Analyst

DATA STORYTELLERS!!!!!!

If you have experience using marketing data insights to inform strategic business decisions on marketing entry, emerging opportunities, competitor profiling, pricing, customer segmentation and marketing performance, we are extremely interested in speaking with you!

This role was created to meet growing demand for strategic decision support within a commercial organization that has recently transitioned from early-stage scaling to structured long-term planning. You will not be focused on pulling data or creating visuals for their own sake—you will be expected to tell the story behind the numbers and make recommendations that guide leadership decisions.

The Strategic Marketing Analyst is responsible for developing models, conducting market and customer analyses, building models and delivering insights that drive pricing, sales, and go-to-market strategies. Projects are high-impact, often initiated by executive leadership, and directly influence the company’s market positioning and 5-year vision.

This is not a marketing communications role, and not a technical data engineering position. It is a commercial strategy role that uses data to answer business questions.

What You’ll Do

Strategic Analysis & Modeling

• Build models to assess market size, customer potential, and revenue growth opportunities.
• Analyze financials, win/loss data, and external research to inform strategic decisions.
• Support long-range planning by forecasting trends across markets, products, and geographies.

Marketing Performance & ROI

• Evaluate marketing investments through funnel analysis, ROAS, CAC, and LTV modeling.
• Support the creation and refinement of marketing effectiveness frameworks.
• Conduct A/B and multivariate testing to validate tactical decisions.

Market Intelligence & Research

• Design and execute both qualitative and quantitative market research initiatives (e.g., VOC programs, conjoint analysis, industry scanning).
• Identify emerging opportunities and risks through competitor profiling and trend tracking.

Customer Segmentation & Pricing

• Use behavioral and transactional data to build segmentation models and define high-value customer clusters.
• Analyze pricing strategies across products and regions to optimize margin and volume.

Insight Storytelling

• Translate analysis into strategic narratives for leadership, including Directors, VP, CFO, and occasionally the CEO.
• Build compelling presentations and dashboards (Power BI) that prioritize clarity over complexity.

Who This Role Is For

This role is ideal for someone who is

• Comfortable solving vague, open-ended business problems with data.
• Experienced in turning executive-level questions into structured analytical workstreams.
• Able to challenge assumptions with evidence and influence decisions with clarity.
• Interested in growing into a strategic leadership role in marketing, commercial operations, or sales.

Qualifications

• Education: Bachelor’s required. Backgrounds in Business, Economics, Marketing, Engineering, or Data Science preferred. MBA or other advanced degree a plus.
• Experience: 3–5 years in marketing analytics, commercial strategy, or business intelligence (supporting sales/marketing).
• Technical:
• Power BI and data visualization best practices
• SQL (basic to intermediate proficiency—able to self-serve data)
• CRM (Salesforce), ERP (Epicor or similar)
• Excel and statistical analysis tools (R, Python, or similar a plus)
• Soft Skills:
• Ability to “connect the dots” between data and business strategy
• Clear communicator, especially when working with non-technical audiences
• Comfortable presenting to and fielding questions from senior leaders

Additional Info

• Industry: Prior experience in industrial manufacturing, energy, utilities, or B2B equipment is a plus—but not required.
• Location: This is an on-site role based in the Greater Houston area. Flexibility is offered for occasional personal needs, but regular presence is expected due to frequent interaction with leadership.
• Team: You’ll work closely with Marketing, Sales, Finance, and occasionally Engineering. Most projects are sponsored by senior leaders.

Why This Role Exists

The marketing team has evolved from campaign execution to becoming a strategic function. Tactical pieces are now running smoothly—what’s needed is someone who can answer:

“What’s working? What’s not? What should we do next—and why?”

You’ll be the first person in this seat, building a foundation for data-driven marketing strategy at a time when the company is scaling rapidly and preparing for its next phase of growth.