Senior Director, Participant Marketing job at Corebridge Financial in Houston, TX

Title: Sr. Director, Participant Marketing

Location: Houston, TX, United States

Hybrid

Job Description

Who We Are

At Corebridge Financial, we believe action is everything. That's why every day we partner with financial professionals and institutions to make it possible for more people to take action in their financial lives, for today and tomorrow.

We align to a set of Values that are the core pillars that define our culture and help bring our brand purpose to life:

We are stronger as one: We collaborate across the enterprise, scale what works and act decisively for our customers and partners.

We deliver on commitments: We are accountable, empower each other and go above and beyond for our stakeholders.

We learn, improve and innovate: We get better each day by challenging the status quo and equipping ourselves for the future.

We are inclusive: We embrace different perspectives, enabling our colleagues to make an impact and bring their whole selves to work.

Who You'll Work With

We tell the powerful story of how Corebridge makes it possible for more people and institutions to take action in financial lives - for their own and on behalf of others. Our team designs and executes advertising programs, internal and external communications strategies, and client and prospect engagement programs to showcase who Corebridge is to our customers, distribution partners and employees. Our team oversees brand positioning and strategy, digital and social media, employee and executive communications, media relations, industry research and thought leadership, product marketing, customer regulatory communications, and social impact and sponsorship programming.

About The Role

Lead a team responsible for the formulation, execution, and optimization of the plan participant marketing including all Communication and Education (C&E) strategy and programs in the Retirement Services business. The subject matter expert and "go-to" source for all strategic participant communications programs, including message integration across channels and business lines. Responsible for developing new programs and strategies to retain strategic retirement plans and to deliver and measure powerful outcomes for our clients.

Responsibilities

Develop new programs and communication strategies to help retain and build on existing client/participant relationships

Partner with and serve in a leading role with various areas of business to improve the overall client experience and drive core business objectives supporting retention and growth at each stage of the client journey

Work closely with Communication Consultants (CC) and Relationship Management to develop targeted communication strategies through strategic programs

Manage and optimize existing communication & education programs designed to drive participant engagement, education, and positive outcomes

Develop annual/monthly C&E national participant email strategy (includes strategy and content development)

National event multi-channel communication strategy development

Lead campaign integration/campaign tracker management

Manage participant, plan sponsor, and key contact emails

Website updates

Toolkit development and deployment

Build, deploy, and manage e2e triggered dynamic participant journeys (includes strategy and content development)

Build, deploy, and manage strategic onboarding communications (includes strategy and content development)

Own Executive Onboarding Toolkit strategy and content development

Own dynamic video messaging strategy in addition to video development and vendor relationship management

Partner with Consumer Insights and Data teams to create a 360 data reporting strategy for campaigns and C&E programs

Coordinate metrics and satisfaction programs

Lead and optimize improve list management process to feed into marketing databases

National Webinar Series program strategy and execution

Group/participant workshop content development and management

K-12 (back-to-school/end-of-school), new hire, and enrollment support

Quarterly statement content development and support

Rapid response project lead and participant email development (market volatility, natural disasters, etc.)

Please note this is not an exhaustive list of all responsibilities of the position, and the requirements of the job may change in line with business needs.

Skills and Qualifications

15+ years group retirement plan participant communications experience

10+ years dynamic publishing experience

5+ years Salesforce Marketing Cloud experience required

Advanced relationship building skills

Must have strong communication and presentation skills including to large groups

Creative, outside-the-box thinking

Strong problem-solving skills

Ability to process and analyze complex information/data

Advanced multi-tasking skills

Deadline driven

Budget management skills

Strong analytical skills

Marketing development and operations experience

Self-motivating/good self-management skills

Advanced communications skills

Demonstrated ability to lead others

Ability to manage large team of marketers

Advanced collaboration skills

Work Location

This position is based in Corebridge Financial's Houston, TX, office and is subject to our hybrid working policy, which gives colleagues the benefits of working both in an office and remotely.

Estimated Travel

Minimal travel

Why Corebridge?

At Corebridge Financial, we prioritize the health, well-being, and work-life balance of our employees. Our comprehensive benefits and wellness program is designed to support employees both personally and professionally, ensuring that they have the resources and flexibility needed to thrive.

Benefit Offerings Include

Health and Wellness: We offer a range of medical, dental and vision insurance plans, as well as mental health support and wellness initiatives to promote overall well-being.

Retirement Savings: We offer retirement benefits options, which vary by location. In the U.S., our competitive 401(k) Plan offers a generous dollar-for-dollar Company matching contribution of up to 6% of eligible pay and a Company contribution equal to 3% of eligible pay (subject to annual IRS limits and Plan terms). These Company contributions vest immediately.

Employee Assistance Program: Confidential counseling services and resources are available to all employees.

Matching charitable donations: Corebridge matches donations to tax-exempt organizations 1:1, up to $5,000.

Volunteer Time Off: Employees may use up to 16 volunteer hours annually to support activities that enhance and serve communities where employees live and work.

Paid Time Off: Eligible employees start off with at least 24 Paid Time Off (PTO) days so they can take time off for themselves and their families when they need it.

Eligibility for and participation in employer-sponsored benefit plans and Company programs will be subject to applicable law, governing Plan document(s) and Company policy.

We are an Equal Opportunity Employer

Corebridge Financial, is committed to being an equal opportunity employer and we comply with all applicable federal, state, and local fair employment laws. All applicants will be considered for employment based on job-related qualifications and without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, disability, neurodivergence, age, veteran status, or any other protected characteristic. The Company is also committed to compliance with all fair employment practices regarding citizenship and immigration status. At Corebridge Financial, we believe that diversity and inclusion are critical to building a creative workplace that leads to innovation, growth, and profitability. Through a wide variety of programs and initiatives, we invest in each employee, seeking to ensure that our colleagues are respected as individuals and valued for their unique perspectives.

Corebridge Financial is committed to working with and providing reasonable accommodations to job applicants and employees, including any accommodations needed on the basis of physical or mental disabilities or sincerely held religious beliefs. If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to [email protected]. Reasonable accommodations will be determined on a case-by-case basis, in accordance with applicable federal, state, and local law.

We will consider for employment qualified applicants with criminal histories, consistent with applicable law.

To learn more please visit: www.corebridgefinancial.com

Functional Area

SM - Sales & Marketing

Estimated Travel Percentage (%): Up to 25%

Relocation Provided: No

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