Vice President of Influencer Marketing and Paid Media

Vice President of Influencer Marketing and Paid Media

About the Company

Join our innovative PR agency, renowned for its creative communications and digital strategy solutions.

Industry

Internet

Type

Privately Held

Founded

2013

Employees

51-200

Categories

• Information Technology & Services
• Consulting & Professional Services
• Technology
• Public Relations
• B2B
• B2C

Specialties

• Public Relations
• Social Media
• Consumer / Brand Marketing
• Digital Strategy and Design
• Creative Campaigns
• Experiential Marketing
• Media Relations
• Corporate & Crisis Communications
• Social Influencer & Talent Campaign Strategy
• Integrated Content Strategy
• Thought Leadership Strategy
• Content Distribution and Partnerships
• Corporate Allyship
• Paid Media
• Data Analytics
• Internal Communications
• Brand and Visual Identity
• Video Storytelling

About the Role

Our company is seeking an accomplished Vice President to lead Influencer Marketing and Paid Media. In this pivotal role, you will manage and elevate our influencer and paid media practice, focusing on a long-term vision while ensuring our strategies remain leading-edge. We are looking for a strategic leader who blends a visionary mindset with practical skills. You will advise C-level and executive clients, develop integrated strategies, and spearhead influencer-led as well as social commerce initiatives.

As a key member of our leadership team, you will foster departmental growth, mentor high-performing teams, and drive our agency's thought leadership in influencer marketing and paid media.

Qualifications: Candidates should possess at least 10 years of experience in leading influencer marketing and paid media within a PR, social media, or integrated agency setting. A demonstrated history of successfully managing clients, leading teams, and crafting integrated strategies is essential. You should have a profound understanding of the creator economy, with hands-on experience in defining success metrics and driving influencer and paid media strategies for new business development. Strong operational and financial acumen, along with a clear perspective on influencer marketing and paid media, are critical. We appreciate ambitious, entrepreneurial individuals who are committed to fostering diversity, equity, and inclusion in our workplace.

Hiring Manager Title

Head of Influence

Travel Percent

Less than 10%

Functions

• Marketing
• Advertising/Media Planning