Vice President, Media Awareness and Consideration

Vice President, Media Awareness and Consideration

About the Company

Industry-shaping financial services firm

Industry

Financial Services

Type

Public Company

About the Role

The Company is seeking a VP of Media - Awareness and Consideration to lead the transformation of its digital marketing strategy. The successful candidate will be responsible for building and scaling the company's awareness and consideration marketing engine, with a focus on paid social media and streaming/connected TV advertising. This role is pivotal in the company's shift towards a more integrated, digital, and customer-centric approach. The VP will be tasked with driving significant growth in these channels, establishing measurement frameworks, and proving their contribution to the business. A key aspect of the role is to educate and influence the organization on the value of mid-funnel marketing, moving beyond a sole focus on direct response.

Candidates for this role must have a minimum of 10 years' digital marketing experience, with at least 5 years specifically in managing paid social and streaming/CTV campaigns. A proven track record in complex, considered-purchase categories is essential, with a preference for those with experience in financial services, insurance, or other trust-intensive industries. The role requires a leader with a strong background in mid-funnel measurement, the ability to manage and develop teams, and exceptional cross-functional collaboration skills. The VP will be expected to navigate a highly regulated environment, and experience in this area is a must. The ideal candidate will be comfortable with ambiguity, adept at building processes from scratch, and capable of operating without perfect infrastructure.

Hiring Manager Title

Chief Customer Officer

Travel Percent

Less than 10%

Functions

• Advertising/Media Planning