Position Overview

At Burdlife Jewelry, we redefine luxury with high-quality, unique designs that inspire individuality. As we grow our digital presence, we’re building a passionate and creative social media team to elevate our brand and connect with a vibrant community. We are seeking a creative and strategic Social Media Marketing Specialist to manage the end-to-end social media strategy—focusing on content creation, community engagement, influencer collaboration, and performance tracking—to drive brand visibility and audience growth across Instagram, Facebook, TikTok, and Pinterest.

Key Responsibilities

Design and produce visually stunning short-form videos (Reels, TikToks, Pinterest Idea Pins) and social media graphics.
Build a content library of brand assets including product shots, customer testimonials, and lifestyle images.
Develop a 30-day rolling content calendar with 4-5 posts per platform each week.
Repurpose user-generated content (UGC) to align with the brand’s aesthetics.
Monitor and respond promptly to DMs, comments, and inquiries.
Engage followers with interactive features such as polls, Q&A, and quizzes.
Collaborate with influencers for product seeding and increased reach.
Track social media KPIs including engagement rate, impressions, clicks, and follower growth.
Analyze campaign performance and provide weekly and monthly reports.

Required Qualifications

3+ years of experience in social media management, content creation, or digital marketing.
Proficiency with design tools such as Canva, Adobe Photoshop, CapCut, or Premiere Pro.
Strong understanding of social media platforms and content best practices.
Analytical skills with experience using Google Analytics and Meta Business Suite.
Exceptional creativity, communication, and project management abilities.

Benefits & Perks

Lead the creative direction of a growing luxury jewelry brand.
Work in a collaborative, innovative, and supportive environment.
Competitive compensation: $18-$20/hour.
Flexible, remote role.
Opportunity to shape Burdlife Jewelry’s digital presence and grow with the brand.

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Social Media & Content Marketing Specialist