Social Media Director

My client, Ruff Liners, is seeking a Social Media Director to lead content, UGC, and performance strategy. They're ideally looking for someone Houston-based for hybrid work, but open to remote for candidates with exceptional DTC experience. Bonus if you've been agency-side

Ruff Liners is the #1 premium dog seat cover brand on Amazon, built to help dogs and their humans get outside and enjoy life together.

Our patented seat covers protect vehicles with heavy-duty, waterproof materials and innovative features designed for real dog owners.

We're a fast-growing, founder-led brand, scaling rapidly across Amazon and direct-to-consumer (DTC) channels. Now, we're looking for a top-tier Social Media Director to lead our next phase of growth.

The Role

We're seeking a strategic, hands-on leader to own Ruff Liners' social media, affiliate, and paid growth strategy — end-to-end.

This role will shape how we drive sales, build community, and elevate our brand across TikTok, Instagram, YouTube, and beyond.

If you know how to unite storytelling, UGC, affiliates, and paid media into a growth machine — this role is for you.

Key Responsibilities

Growth & Revenue

Own Ruff Liners' social commerce strategy to drive measurable revenue on Amazon and DTC.

Launch and scale a TikTok Shop affiliate/creator community.

Develop high-performing ad content strategies that maximize ROAS.

Content & Brand

Build and manage content calendars for TikTok, Instagram, YouTube Shorts & Longform.

Lead YouTube storytelling for customer education and brand building.

Ensure consistent voice, tone, and creative identity across platforms.

Paid Media & Analytics

Manage paid social campaigns across TikTok, Meta, and YouTube.

Apply cutting-edge performance marketing strategies (affiliate funnels, shoppable content, AI-driven ads).

Own analytics

CAC, LTV, ROAS, attribution, and performance optimization.

Influencers & Community

Recruit, manage, and scale influencer and affiliate relationships.

Turn UGC into organic and paid content pipelines.

Drive community engagement and protect brand reputation.

Leadership & Collaboration

Partner with marketing, product, and creative teams on launches and evergreen campaigns.

Build and mentor a high-performance social media team.

Report directly to the CEO with accountability for revenue growth KPIs.

What We're Looking For

Proven success scaling e-commerce or DTC brands via social media (9-figure brand experience a plus).

Strong analytical and performance-driven mindset — focus on revenue, not vanity metrics.

Deep expertise across TikTok, Instagram, YouTube, Meta ads, and affiliate programs.

Experience recruiting/managing affiliates, influencers, and UGC creators.

Strong creative instincts and content production skills (comfortable being hands-on).

Data-driven strategist with mastery of attribution and e-commerce KPIs.

Entrepreneurial, scrappy, and excited to scale a fast-growth consumer brand.

Why Join Ruff Liners?

Be part of a fast-growing, founder-led brand redefining the dog lifestyle space.

Play a key leadership role in scaling Ruff Liners into a household name.

Hybrid work setup

Houston-based with flexibility for remote.

Competitive salary, performance incentives, and real career growth opportunities.