Senior FMCG Brand Manager

Our client is seeking a strategic and results-oriented Senior FMCG Brand Manager to drive the growth and success of their product lines in Houston, Texas, US . This hybrid role requires a blend of strategic market analysis, innovative marketing campaign development, and effective cross-functional collaboration. The ideal candidate will have a proven track record in brand management within the Fast-Moving Consumer Goods sector, with a deep understanding of consumer insights, market trends, and competitive landscapes. Responsibilities include developing and executing comprehensive brand strategies, managing marketing budgets, overseeing product positioning and messaging, and launching new products. You will collaborate closely with sales, R&D, supply chain, and advertising agencies to ensure cohesive brand execution across all touchpoints. Key tasks involve analyzing sales data and market research to identify growth opportunities, developing compelling marketing campaigns, and leading consumer engagement initiatives. The Senior FMCG Brand Manager must possess strong leadership qualities, excellent analytical skills, and exceptional communication and presentation abilities. A creative mindset combined with a data-driven approach is essential for developing impactful brand initiatives. This role requires strategic thinking to anticipate market shifts and adapt brand plans accordingly. While this is a hybrid role based in Houston, Texas, US , allowing for some remote work flexibility, regular in-office presence for team collaboration and strategic planning is expected. We are looking for a passionate brand builder who can elevate our client's brands to new heights.