Content Marketing Strategist

Our client is seeking a creative and strategic Content Marketing Strategist to develop and execute engaging content initiatives for their brand in **Houston, Texas, US**. This role is pivotal in building brand awareness, driving thought leadership, and attracting and retaining customers through high-quality, relevant content. You will be responsible for the entire content lifecycle, from ideation and creation to distribution and performance analysis.

The ideal candidate will have a proven ability to craft compelling narratives and understand the nuances of various content formats, including blog posts, white papers, case studies, social media updates, video scripts, and website copy. You will work closely with the marketing, sales, and product teams to ensure content aligns with business objectives and target audience needs. Strong research skills, excellent writing and editing abilities, and a solid understanding of SEO best practices are essential.

Key responsibilities include: Developing and executing a comprehensive content marketing strategy aligned with business goals. Conducting market research and audience analysis to identify content opportunities. Creating, editing, and proofreading high-quality content across various formats and channels. Optimizing content for search engines (SEO) to increase organic visibility. Managing the editorial calendar and ensuring timely delivery of content. Collaborating with designers, videographers, and other creative professionals. Promoting content through various distribution channels, including social media and email marketing. Analyzing content performance metrics and providing reports with actionable insights. Staying current with industry trends and best practices in content marketing and digital media. Managing external content creators and agencies as needed. A bachelor's degree in Marketing, Communications, English, Journalism, or a related field is required. A minimum of 4 years of experience in content marketing, copywriting, or a related role is essential. Demonstrated success in creating engaging content and driving results through content marketing is crucial. Proficiency in content management systems (CMS) and familiarity with SEO tools are necessary. Excellent storytelling, communication, and project management skills are a must. Join our team and help shape our brand's voice.