Lead Media Specialist

A company is looking for a Lead Paid Media Specialist.

Key Responsibilities

Manage Google Ads campaigns, focusing on optimization and performance analysis

Collaborate with sales teams to align on lead quality and refine campaign targeting

Conduct A / B testing and coordinate with design teams to enhance landing page effectiveness

Required Qualifications

Over 5 years of experience managing paid campaigns across Google Search, Display, and Video

Skilled in using Google Analytics, Looker Studio, and spreadsheets for performance analysis

Proven experience collaborating with sales teams to enhance campaign impact

Knowledge of UTM parameters, pixel setup, and Google Tag Manager for tracking

Understanding of CRM platforms such as Salesforce or HubSpot