Social Media and Marketing Coordinator

Social Media Marketer & Videographer — Patient Storytelling and Smile Rehabilitation:

Job Overview

We are seeking a highly skilled Social Media Marketer & Videographer to lead the creation of emotionally compelling, clinically accurate, and brand-consistent digital content for our implant and full-mouth rehabilitation practice.

This role requires a creative professional who understands how to translate complex dental procedures and life-changing smile transformations into powerful visual narratives. You will document patient journeys, produce high-quality video and photo content, manage our social media channels, and strengthen the digital presence of a leading implant-focused dental practice.

The ideal candidate is disciplined, reliable, comfortable working in a clinical environment, and capable of capturing and editing sensitive patient content with professionalism, empathy, and adherence to HIPAA standards.

Primary ResponsibilitiesPatient Storytelling & Videography

Film and produce short- and long-form videos documenting patient journeys through smile rehabilitation (interviews, surgery-day coverage, reveal moments, and testimonial features).
Capture high-quality clinical and non-clinical photography, including before/after images and behind-the-scenes footage of treatments and lab workflows.
Edit video content with a strong sense of narrative flow, emotional impact, and brand identity.
Ensure all patient content complies with HIPAA regulations and obtain proper written consent.

Social Media Content Production & Management

Develop, implement, and manage strategic content calendars across Instagram, Facebook, TikTok, YouTube, and LinkedIn.
Create platform-specific content (reels, stories, long-form videos, patient highlights, educational clips).
Maintain a consistent posting cadence and ensure all content aligns with the practice’s brand voice, mission, and clinical standards.
Conduct social listening to monitor audience engagement, sentiment, implant-industry trends, and competitor activity.

Brand Growth & Digital Marketing

Collaborate with the doctor, marketing director, and clinical team to craft compelling educational content about implants, full-mouth reconstruction, and advanced surgical techniques.
Support paid ad campaigns with optimized video and visual assets for Meta and YouTube advertising.
Apply SEO best practices, keyword research, and caption optimization for maximum visibility.
Track and analyze performance metrics using Google Analytics, Meta Insights, and other analytics tools; generate reports that inform future strategy.

Operational & Administrative

Maintain organized archives of all media assets, project files, and release forms.
Coordinate with staff to schedule filming sessions without disrupting clinical flow.
Maintain professional decorum in treatment areas and respect patient privacy at all times.

QualificationsRequired

Proven experience in social media content creation, videography, or digital marketing (portfolio required).
Proficiency with Adobe Premiere Pro, Final Cut Pro, and basic graphic design tools (Photoshop/Illustrator).
Strong understanding of storytelling, branding, and emotional engagement principles.
Ability to film and edit quickly, efficiently, and with high production quality.
Strong writing skills for captions, patient stories, and educational posts.
Comfort working in a medical/dental environment.

Preferred

Experience producing content for healthcare, aesthetics, or dental/implant practices.
Knowledge of SEO, ad management platforms, and analytics dashboards.
Familiarity with CRM-driven marketing workflows (GHL, Zapier, etc.).
Ability to handle studio lighting, camera equipment, audio equipment, and multi-angle shooting.

Ideal Candidate Attributes

Professional, respectful, and patient-centric
Strong emotional intelligence and ability to make patients feel comfortable on camera
Highly dependable, organized, and proactive
Strong attention to detail and high personal standards for quality
Comfortable taking initiative and proposing new ideas
Thrives in a fast-paced surgical and restorative environment

Job Type: Full-time

Pay: $23.23 - $27.98 per hour