Construction Equipment Sales Digital Marketing Specialist

Job Description

Job Description

• * Construction Equipment Sales & Digital Marketing Specialist ****

Sales Territory: North America - United States and Canada

• * Work Location: Houston, TX 77060 / 25% Travel Required
• * Employment Type:** Full Time
• * Typical Schedule :** Monday to Friday, 8AM to 5PM
• * Pay Rate:** $65,000 to $80,000 / year DOE
• * Job Overview:**

We are seeking a creative and data-driven Sales & Marketing Specialist for a Construction Equipment manufacture based in Houston, Texas, to lead there marketing initiatives across the United States and

Canada. You will drive brand awareness, customer acquisition, and engagement through digital and offline channels, ensuring alignment with local market preferences and cultural nuances. Occasional business travel outside of Houston is required, depending on project or campaign needs.

• * Key Responsibilities:**
• ** North America Campaign Management:** Plan and execute multichannel marketing campaigns (social media, website, expos, events) tailored to U.S. and Canadian audiences and business goals for Company's Construction Equipment product line.
• ** Market Research:** Analyze regional trends, competitor marketing activities, and customer behavior in both U.S. and Canada to optimize marketing strategies.
• ** Content Adaptation** : Adapt global marketing content to fit local preferences in the U.S. and Canadian markets (including English and French where applicable).
• ** Performance Tracking:** Monitor KPIs (ROI, conversion rates, etc.) using platforms like Google Analytics, HubSpot, or other regionally relevant tools.
• ** Partnerships:** Collaborate with local influencers, agencies, and media partners in both countries.
• ** Compliance:** Ensure all campaigns comply with U.S. and Canadian marketing and privacy regulations, including CASL and PIPEDA.
• * Requirements:**
• 3+ years of experience in marketing, within the construction machinery or industrial equipment sector in North America
• Fluent in English (verbal and written); French is a plus
• Proficiency in Google Ads, Meta Ads, Salesforce, and Criteo
• Strong cross-cultural communication collaboration skills
• The ideal candidate will be experienced in the construction equipment or related industry
• Legally authorized to work in the U.S
• MUST possess or have the ability to obtain a valid Passport
• Must be able to travel up to 25%

Company Description

Today’s job market is ultra-complex. Placing just the right people into just the right jobs doesn’t happen by chance. It’s a science. At PrideStaff, we’ve mastered the art of staffing to help our clients and candidates achieve their goals. Whether you’re a company looking for a true partner, or a job seeker looking to land a new position, PrideStaff experts eliminate guesswork and get results.

Company Description

Today’s job market is ultra-complex. Placing just the right people into just the right jobs doesn’t happen by chance. It’s a science. At PrideStaff, we’ve mastered the art of staffing to help our clients and candidates achieve their goals. Whether you’re a company looking for a true partner, or a job seeker looking to land a new position, PrideStaff experts eliminate guesswork and get results.