Community Marketing Manager Field Marketing Associate – Houston Market

K9 Resorts is seeking a Community Marketing Manager to support business in the Houston, TX market. The ideal candidate possesses a deep understanding of Houston and the surrounding area with prior experience in community engagement marketing, sales, fundraising and development, or growth marketing.

This position requires someone who is experienced with and passionate about building and nurturing relationships with local businesses in the pet industry, other local businesses, and the community at large.

Pet industry experience is not required, but you must love dogs.

This role will be based out of one of our Houston-area locations with a majority of time spent in the community.

Salary: $55,000-$65,000; bonus eligible

Key Responsibilities

Local Marketing & Outreach
Identify and secure participation in community events, promotional opportunities with local businesses, sponsorship opportunities aligned with brand goals.
Develop and execute grassroots marketing plans for assigned resort locations to increase awareness and drive qualified leads.
Build relationships with veterinarians, pet professionals, and local businesses to promote K9 Resorts’ services.
Event Marketing
Attend and represent K9 Resorts at local and regional events to promote brand awareness and generate customer and business partnership leads.
Manage event setup, social media promotion, and post-event lead follow-up.
Collect and qualify leads from events and ensure accurate reporting in CRM or designated tracking systems.
Social Media & Content
Manage social media coverage for events attended, creating engaging posts, stories, and videos that showcase K9 Resorts’ brand and local involvement.
Support local resorts in executing approved social media campaigns and community engagement initiatives.
Relationship Development & Sales Support
Act as a brand ambassador to build strong relationships with key community partners, influencers, and referral sources.
Follow up with leads and referrals to assist in lead qualification and conversion efforts.
Reporting & Analysis
Provide weekly reports summarizing marketing activities, outreach efforts, event participation, lead generation, and ROI insights.
Track key performance metrics to evaluate campaign effectiveness and identify improvement opportunities.

Qualifications

Bachelor’s degree in marketing, Communications, Business, or related field preferred.
Experience in community and local marketing or field marketing, sales, or fundraising & development is required.
Proficiency in social media platforms (Facebook, Instagram, TikTok, LinkedIn) and social content creation & community management.
Strong verbal and written communication skills with a customer-service mindset.
Must be organized, self-motivated, and comfortable working independently in the community.
Ability to travel locally within the Houston market is required.
Passion for pets and knowledge of the pet industry is a plus.
Bonus eligibility based on the achievement of goals and KPIs set by management.

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits

Dental insurance
Employee discount
Health insurance
Paid time off
Vision insurance