Marketing Technician

We’re seeking a driven Marketing Technician to join our consumer marketing team. This is a unique opportunity to play a pivotal role in expanding our education brand and helping more families discover after-school tutoring for their children.

Position Overview

Type: Contract role, 40 hours per week to start (with potential to grow into a full-time position)
Compensation: $22–$28 per hour
Location: Houston, TX
Starts remote, but you will eventually be required to work in-office in Houston

Key Responsibilities

You’ll be focused almost entirely on customer acquisition—bringing new families into our centers.

Campaigns & Execution

Execute marketing strategies to attract parents seeking after-school tutoring for their school-aged children.
Manage and optimize multi-channel marketing campaigns, including:
Paid and organic social media (e.g., Facebook, Instagram, possibly LinkedIn)
Email marketing and nurture sequences
Local search/SEO and Google Business Profile
Digital ads (Google Ads, Meta Ads)
Assist in organizing and attending local acquisition events (school/community events, fairs, etc.) and running campaigns to drive attendance.

Content & Creative

Create compelling content for:
Landing pages, emails, ads, social media posts, and printed collateral
After-school tutoring, test prep, and other education-focused offers
Use tools such as Canva and/or Adobe Creative Suite to design basic visual assets for campaigns.
Apply copywriting best practices to drive clicks, calls, and inquiries.

Marketing Operations & Automation

Set up, maintain, and optimize our CRM so that all leads are:
Captured reliably
Tagged and segmented
Tracked through the funnel
Followed up with using clear workflows and automations
Implement and manage marketing automation tools to streamline campaign workflows and lead nurturing.
Support the sales/enrollment team with marketing collateral and sequences that help move leads from inquiry → academic evaluation → enrollment.

Analytics & Research

Monitor and report on marketing performance using tools like:
Google Analytics
Ad platform dashboards (Google Ads, Facebook/Instagram)
CRM reports and pipeline metrics
Analyze data to identify what’s working, what isn’t, and recommend concrete optimization steps.
Conduct simple research on industry trends, competitor activity, and local market dynamics to inform campaigns.

Collaboration

Work directly with the CMO to reach growth targets for each center.
Coordinate with center directors and the enrollment/sales team to ensure marketing and front-line operations are aligned.

What Sets This Role Apart

This position focuses exclusively on customer acquisition. You won’t be managing “brand awareness” in the abstract—you’ll be:

Driving real inquiries from families
Helping fill our centers with engaged students
Seeing your work show up in daily/weekly inquiry and enrollment numbers

You’ll be doing this within an emerging roll-up brand in the education space, with the opportunity to help shape our playbook as we acquire and grow multiple locations.

Ideal Candidate

Skills & Experience

Strong written and verbal communication skills.
Proven experience or strong familiarity with:
Digital marketing (social, email, search)
Basic SEO principles and local SEO
Managing social media accounts for a brand
Setting up and monitoring campaigns in tools like Google Ads and Facebook Ads Manager.
Comfortable with:
Basic design tools (Canva and/or Adobe Creative Suite)
CMS tools like WordPress or landing page builders
Marketing automation platforms and email tools.
Data-driven mindset with the ability to interpret dashboards and turn metrics into actions.
Experience in franchise or multi-location businesses is a plus, but not required.
Passion for education, families, and entrepreneurship is a plus.

How You Work

Self-starter who can manage projects and deadlines in a fast-paced, evolving environment.
Eager to use the latest AI tools (e.g., ChatGPT, creative tools) to save time and produce better results.
Organized and detail-oriented—comfortable juggling multiple campaigns and tasks at once.
Collaborative and coachable—you’re willing to experiment, learn, and improve.

Why Join Us

Be the first dedicated marketing hire for our emerging roll-up brand efforts in education.
Work with a fun, respectful, and committed team that cares about results and about the families we serve.
Contribute directly to the growth of an established education brand with strong systems already in place.
Real opportunity for professional growth and advancement into a long-term, full-time role as we scale.

Requirements

Ability to attend 1–3 in-person events per quarter in the Houston, TX area.
Comfortable interacting with potential customers (parents and students) at events, on the phone, or via email/social.
Dedication to providing world-class service to families exploring tutoring and test prep options.
Ability and willingness to work in the office in Houston if/when the position converts to full-time.

To Apply: Please submit your resume, a brief cover letter explaining your interest in consumer marketing for a franchise brand, and a 2-3 minute video introducing yourself and sharing an example of a successful marketing campaign you've executed to [email protected] with the subject line "It's YOURNAME - I'm the Marketing Technician you're looking for!"

Help us reach more families, fill our centers with engaged students, and be part of our mission to change kids’ lives through better learning every day.

Pay: $22.00 - $28.00 per hour

Expected hours: 40.0 per week