Vice President of Digital Marketing Operations

VP / General Manager – US Marketing Services

Overview

An established digital marketing organization is expanding its U.S. presence and seeking a dynamic, entrepreneurial leader to oversee its Marketing Services division. The team consists of 30+ experts across the U.S. and India and specializes in SEO, PPC, web development, and lead generation for small law firms. This role offers the opportunity to shape strategy, lead high-performing teams, and drive growth in a fast-scaling environment.

The Opportunity

This is a senior leadership position working directly with the founding team. The VP/General Manager will scale the U.S. Marketing Services business, oversee core functions across Sales, Service Delivery, and Client Success, and build operational excellence. The ideal candidate thrives in a growth-stage environment, excels at strategic execution, and can cultivate strong client relationships.

Key Responsibilities

Lead and grow the U.S. Marketing Services business.
Build, manage, and expand a high-quality sales pipeline; convert high-intent leads into long-term clients.
Oversee delivery of SEO, PPC, web development, and digital marketing services for small law firms.
Collaborate with Demand Generation teams to achieve and exceed client acquisition and revenue targets.
Coach and develop teams to improve performance and elevate capabilities.
Own operational processes; define workflows and continuously optimize them for efficiency and quality.
Hire, manage, and retain top talent across Sales and Service Delivery.
Serve as a trusted advisor to clients, providing clarity, problem-solving, and strategic guidance.
Identify business gaps, propose solutions, and uncover opportunities to accelerate growth.

About You

A self-starter with a strong internal drive and a bias for action.
Comfortable handling diverse responsibilities and able to learn new skills independently.
Highly organized and capable of managing multiple priorities without losing focus.
Collaborative, team-oriented, and willing to step outside your job description when needed.
Creative and eager to innovate for clients and identify new business opportunities.
Demonstrates sound judgment and understands the pace and expectations of growth-stage environments.
A continual learner, especially in digital marketing and the legal services space.

Qualifications & Experience

10+ years in a digital marketing agency or performance marketing environment.
5+ years of direct sales experience within online marketing services.
Proven ability to sell digital solutions such as SEO, SEM, PPC, and web design—preferably to small law firms or SMBs.
Strong background in building, managing, and scaling teams.
Experience leading cross-functional initiatives in growing organizations.
Exceptional communication, presentation, and client-facing skills.
Experience working with remote or hybrid teams preferred.

What’s in It for You

Strategic leadership of a high-growth business unit with full ownership of outcomes.
Competitive compensation, including commission, performance bonuses, and potential equity.
Opportunity to influence the future of digital marketing for small law firms.
Work with a collaborative, international team.
Clear growth pathway to expanded leadership and equity as the business scales.

Position Details

Location: Houston, TX
Compensation: $120K–$150K base + Commission + Performance Bonus + Equity Options

Job Type: Full-time

Pay: $110,000.00 - $140,000.00 per year

Application Question(s)

What is your full legal name?
What is your birth month and day?
What are your salary expectations for this role?
What is your earliest available start date?
Please describe your experience selling digital marketing services such as SEO, SEM, PPC, or web design.
Have you previously led or scaled a sales or service delivery team? If so, please provide examples.
What experience do you have working with small law firms or other SMB clients?
How have you previously contributed to growth strategy, pipeline development, or revenue expansion?
This role requires strong organizational and operational leadership—can you describe a time when you improved or built a process that enhanced team performance?