Sales Marketing Director

A company is looking for a Director of Sales Marketing to drive marketing initiatives for its sales organization in North America.

Key Responsibilities

Lead and drive sales marketing initiatives for the sales organization in the US and Canada

Oversee and track sales marketing campaigns, including go-to-market strategy development and impact measurement

Collaborate with various teams to create templated sales outreach and optimize the sales and marketing tech stack

Required Qualifications

Bachelor's degree in marketing, journalism, or a related field

8-10+ years of marketing experience

Experience with Salesforce CRM, Pardot, and SalesLoft

Strong understanding of the sales process and buyer's journey

Knowledge of marketing project management processes and workflow