Senior Director- Marketing & Communications (Fertitta Family College of Medicine)

Department : Office of the Dean

Salary : Commensurate with Experience/Education

Description

Provides senior level leadership. Directs comprehensive, integrated marketing and communications efforts for the College of Medicine including, but not limited to, market research, branding, image building, media placement, outreach and recruiting, social media, key messaging, external and internal communications. Develops and implements integrated marketing and communication campaigns, evaluates marketing plans, and develops strategies to respond to changing market conditions to raise visibility of the College.

1. Fosters collaborative efforts while maintaining alignment with institutional goals.

2. Oversees the marketing program for the college, including research, branding, strategy and creative development .

3. Provides strategic direction for implementation of branding and image building efforts for the college and analysis of brand positioning through market research.

4. May direct recruitment and outreach activities to community business leaders, professional associations, alumni, faculty, staff and students.

5. Plans, develops and implements new marketing campaigns and branding initiatives in response to changing market conditions.

6. Directs departmental operations, including management of staff, resources and budgets including tracking return on investment.

7. Serves as a resource to the Dean, faculty, and/or administration regarding successful marketing and recruitment practices.

8. Facilitates the development and delivery of effective communications that align with the strategic goals of the college. Including: key messaging and positioning, strategic partnership communications, and media relations efforts.

9. Coordinates strategic communications within the college, with other UH colleges and throughout the university. 10. Oversees the communication strategy and implementation for the college, along with creating and executing a wide variety of communications projects--including communications plans, news and feature stories, speeches, media pitches, publications, and similar items--for the college and the dean.

11. Responsible for all college-based communication activities, including the content and messaging of college web site, social media channels, media relations and, publications to ensure the consistent implementation of university identity standards and accessibility standards in college communications.

12. Performs other job-related duties as required.

MQ

Requires a thorough understanding of both theoretical and practical aspects of an analytical, technical or professional discipline; or the basic knowledge of more than one professional discipline. Knowledge of the discipline is normally obtained through a formal, directly job-related 4 year degree from a college or university or an equivalent in-depth specialized training program that is directly related to the type of work being performed. Requires a minimum of five (5) years of directly job-related experience.

Additional Job Posting Information

• Department is willing to accept education in lieu of experience.
• Department is willing to accept experience in lieu of education.

All positions at the University of Houston-System are security sensitive and will require a criminal history check.

The University of Houston System and its universities are Equal Opportunity Institutions. Everyone is encouraged to apply.