Manager of Paid Media

We’re looking for a Paid Media Manager, someone who’s ready to be part of a growing team with amazing opportunities. In this position, you’ll be responsible for leading and executing cross-channel paid media strategies for the organization, including, but not limited to, brand, service line, research, philanthropic, health plan, and Austin market campaigns. This role will plan media across digital and traditional channels, with a required specialization in digital platforms (programmatic, SEO, SEM, social). The Paid Media Manager leads a team of channel specialists, and collaborates closely with internal partners and external vendors while ensuring campaigns are delivered on time, optimized for performance, and aligned with organizational priorities.

Think you’ve got what it takes?

Job Duties & Responsibilities

• Develops integrated media strategies across digital and traditional channels, including programmatic, SEO/SEM, paid social, broadcast & streaming TV, out of home, audio and emerging platforms
• Evaluates and negotiates opportunities in local and national markets
• Ensures media recommendations align with campaign goals, audience segmentation, creative strategy, and business objectives
• Serves as the in-house digital media subject matter expert with hands-on knowledge of programmatic, SEO, SEM, and paid social
• Oversees platform strategy, optimization, measurement framework, and performance insights across all channels
• Monitors campaign performance and optimizes in real-time for efficiency and effectiveness
• Manages, mentors, and supports a team of paid media specialists and coordinators
• Collaborates with external partners and internal marketing, brand, creative and analytics/digital teams

Skills & Requirements

• Bachelor’s degree in marketing/advertising, journalism, healthcare, hospitality/events or related field required
• Master’s degree in business administration, health administration, or MS in related field preferred
• 5 years of paid media planning and buying experience required
• Prior agency and/or healthcare experience preferred
• Local and national buying experience preferred