Online Integrated Account Based Marketing Manager

Online Integrated Account Based Marketing Manager

About TP

TP is a global provider of advanced digital business solutions, supporting top brands with efficient and sustainable operations.

Our extensive workforce is made up of more than 500,000 committed team members, communicating in over 300 languages. This worldwide presence and local connection allow us to empower our clients while making a positive impact on communities and the environment.

Be Part of Our TP Family

We strive to create a workplace where all team members are respected and inspired to give their best. When employees feel both physically and emotionally supported, productivity, creativity, and engagement naturally increase.

Our commitment extends to maintaining an inclusive culture that values diversity, supports a healthy work-life balance, and ensures every individual feels recognized.

TP is an Equal Opportunity Employer

Benefits

• Paid training
• Competitive pay
• Full benefits package, including medical, dental, vision, 401k, and more
• Paid time off
• Employee wellness initiatives and engagement programs

TP and You

Our process combines innovative technology with practical expertise to simplify routine tasks, improve efficiency, and enhance security. Working at TP means playing a key role in helping businesses adapt quickly, while delivering top-notch service.

At TP, growth possibilities are unlimited - our Chief Client Officer began as an agent before rising to an executive role.

Purpose of the Role

We are seeking an energetic Integrated Account-Based Marketing (ABM) Manager to lead and execute targeted, multichannel campaigns for IT Service offerings. Reporting to the Director of Integrated Marketing, this position manages ABM strategies including 1:1, 1:Few, and 1:Many campaigns.

Collaboration with Sales, SDRs, and various Marketing teams is essential in this position. Your role will be foundational in driving personalized engagement across targeted accounts for offerings such as Cloud Services, Intelligent Automation, Security Services, and Data Services.

The ideal candidate will demonstrate expertise in leveraging tools like Marketo, Demandbase, LinkedIn, and Salesforce for campaign management.

This fully remote position requires authorized employment status without sponsorship.

Responsibilities

• Develop and execute ABM strategies, creating tailored 1:1 campaigns and scalable 1:Few programs for key accounts and decision-makers
• Coordinate closely with Sales, SDRs, and Client Success to align account strategies and marketing priorities
• Oversee campaign implementation through various channels, including paid media, social selling, events, email, and customized content with the goal of increasing revenue and market influence
• Leverage platforms such as Salesforce, Demandbase, LinkedIn, and Marketo to monitor campaign performance and refine results
• Produce compelling materials specific to target accounts, including videos and customized templates
• Train and educate field teams on effective ABM methods to support successful program rollout

Qualifications

• At least 7 years of B2B marketing experience for IT Services, with a minimum of 3 years in ABM-focused functions
• Proficient with Marketo, Demandbase, LinkedIn, and Salesforce
• Proven track record delivering high-return campaigns within fast-paced conditions
• Strong project management, analytical, and communication abilities
• Willingness to travel for business as needed

Attributes We Value

• Attention to process improvement
• Ability to work collaboratively
• Clear and effective communication
• Strong emotional intelligence
• Willingness to consider new ideas
• Analytical and critical thinking
• Focus on problem-solving
• Entrepreneurial mindset
• Comfort with AI technology
• Competence in interpreting data