Content & Media Coordinator

Company Description

Ruff Roofing is a leading Roofing and Construction company with a strong presence in Houston, Austin, San Antonio, and Dallas, TX. Our mission is to deliver top-quality, reliable, and affordable roofing solutions for both residential and commercial properties.

We pride ourselves on offering customized services ranging from full roof installations to minor repairs, ensuring our customers' needs are met. At Ruff Roofing, we also provide accessible financing options to make superior roof services available to everyone.

Role Description

Ruff Roofing is seeking a Content & Media Coordinator with a strong focus on videography and content scheduling to support our marketing and growth strategy.

This role is ideal for a creative, detail-oriented professional who thrives in the field, loves capturing real moments, and knows how to turn raw footage into engaging short-form content that performs on social media.

The primary focus of this position is video content creation, editing, and daily social media execution.

Key responsibilities include

Content collection and storytelling

• Visit job sites weekly to capture before/after shots, drone footage, team interactions, and walkthroughs
• Interview homeowners for video testimonials
• Create content for project highlights, behind-the-scenes stories, and company wins

Social Media Management

• Plan, create, and post daily content across Instagram, Facebook, TikTok, and LinkedIn (content types: before/after, time-lapse, trendy content, educational, “Meet the Crew,” FAQs)
• Respond to DMs, engage with comments, tag local businesses/HOAs/homeowners
• Run organic engagement campaigns (polls, giveaways, referral highlights)

Visual Brand Support

• Use Canva or Adobe Express to create flyers, sales decks, job recap templates, and IG stories
• Design highlight reels and motion graphics using short-form editing tools (Cap Cut, In Shot, etc.)
• Ensure consistency of fonts, colors, logos, and overall tone across all assets
• Collaboration between roles
• Syncs daily with the Marketing Manager to align content with campaign goals
• Coordinate with sales and production teams to identify content-worthy jobs and moments
• Use shared tools such as Hootsuite and Job Nimbus to support workflow

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)
• 3+ years of experience in content creation, videography, or social media marketing
• Strong experience shooting and editing video (especially short-form)
• Proficiency with: Video editing tools (CapCut, Premiere Pro, InShot, etc.)
• Strong understanding of social media platforms, trends, and algorithms
• Ability to manage content calendars and post consistently
• Comfortable working in the field and traveling to job sites
• Strong communication and interpersonal skills
• Highly organized with the ability to manage multiple projects and deadlines
• Flexible schedule based on workload and content needs
• Willingness to adapt as trends, platforms, and tools evolve

Work Location

• In person in office, Houston TX, 77079
• 8-hour shift, Monday through Friday

Benefits

Annual Bonus

15 days of PTO

6 Public Holidays

1 Floating Holiday