Strategic Marketing & Partnerships Manager

Robert Half

We are looking for a Strategic Marketing & Partnerships Manager to join our team in Houston, Texas. This position is a Contract to permanent opportunity, offering the chance to play a pivotal role in driving revenue growth, strengthening brand identity, and building strategic partnerships. The ideal candidate will bring expertise in marketing strategy, project management, and partnership development, contributing to impactful campaigns and initiatives that support organizational goals.Responsibilities:• Lead the transformation of The Houston Lawyer magazine into a profitable publication by developing and executing advertising sales strategies.• Identify and establish relationships with non-legal businesses to create strategic partnerships that align with organizational objectives.• Design and manage tiered partnership packages, including pricing structures, benefits, and positioning strategies.• Oversee the delivery of partnership benefits and maintain a tracking system for managing prospects and partnership pipelines.• Develop targeted partnership opportunities to onboard new businesses into long-term collaboration frameworks.• Coordinate marketing and communication campaigns by collaborating with internal teams to ensure strategic planning and execution.• Partner with the Marketing and Communications Director to transition workflows from reactive operations to proactive campaign planning.• Standardize branding kits for major campaigns and events, including visual design elements and messaging frameworks.• Utilize data-driven insights to create compelling marketing content that supports member recruitment, retention, and engagement.• Measure and refine marketing strategies by analyzing campaign performance data and implementing improvements.

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