Heavy Duty Equipment Sales & Marketing Manager

Heavy Duty Equipment Sales & Marketing Manager

Sales Territory: North America - United States and Canada

Work Location: Houston, TX 77060 / 25% Travel Required

Employment Type: Full Time

Typical Schedule : Monday to Friday, 8AM to 5PM

Pay Rate: $65,000 to $80,000 / year DOE

Job Overview

We are seeking a creative and data-driven Sales & Marketing Specialist for a Heavy Duty Construction Equipment Manufacturer based in Houston, Texas, to lead marketing initiatives across the United States and Canada. You will drive brand awareness, customer acquisition, and engagement through digital and offline channels, ensuring alignment with

local market preferences and cultural nuances. Occasional business travel

outside of Houston is required, depending on project or campaign needs.

Key Responsibilities

• North America Campaign Management: Plan and execute multichannel marketing campaigns (social media, website, expos, events) tailored to U.S. and Canadian audiences and business goals.
• Market Research: Analyze regional trends, competitor marketing activities, and customer behavior in both U.S. and Canada to optimize marketing strategies.
• Content Adaptation: Adapt global marketing content to fit local preferences in the U.S. and Canadian markets (including English and French where applicable).
• Performance Tracking: Monitor KPIs (ROI, conversion rates, etc.) using platforms like Google Analytics, HubSpot, or other regionally relevant tools.
• Partnerships: Collaborate with local influencers, agencies, and media partners in both countries.
• Compliance: Ensure all campaigns comply with U.S. and Canadian marketing and privacy regulations, including CASL and PIPEDA.

Requirements

• 3+ years of experience in marketing, preferably within the construction machinery or industrial equipment sector in North America
• Fluent in English (verbal and written); French is a plus
• Proficiency in Google Ads, Meta Ads, Salesforce, and Criteo
• Strong cross-cultural communication collaboration skills
• The ideal candidate will be experienced in the construction equipment or related industry
• Legally authorized to work in the U.S or Canada
• MUST have a valid Passport
• Must be able to travel up to 25%

Pay: $65,000.00 - $80,000.00 per year

Application Question(s)

• In what zip code do you currently live?
• This is an onsite job located in Houston, TX 77060. Will you be able to reliably commute to this job location on a daily basis?

Experience

• Digital marketing: 3 years (Preferred)
• B2B Sales & Marketing : 1 year (Preferred)
• HubSpot or SalesForce: 3 years (Preferred)
• Heavy Duty Equipment Sales & Marketing: 1 year (Required)

Willingness to travel

• 25% (Preferred)

Work Location: In person