Director of Performance & Growth Marketing - Brand

Job Description

Director of Performance & Growth Marketing

In-House | Houston Area | Confidential Search

Total Comp ~ $140K (Base + Performance Bonus)

Not Remote

This is a confidential search for a senior marketing leader to join the executive team of a profitable, growth-focused services company.

We are looking for someone who understands how people decide to buy, knows how to reach them across channels, and can prove what’s working with data.

This role blends performance marketing, messaging, social, and measurement — with real influence over strategy.

The Role

You will own demand generation end-to-end: paid media, social, SEO, messaging, and conversion — and work closely with Sales, Operations, and Finance to drive growth that actually shows up in revenue.

You won’t just run campaigns.

You’ll help decide where to invest, what to say, and how to measure success.

This is an in-office, executive-level role.

What You’ll Own

• Paid media strategy and execution (Google, Meta, and performance-focused channels)
• Organic and paid social strategy that supports demand, not just awareness
• Messaging and positioning that resonates, lands, and drives action
• SEO and conversion optimization focused on qualified leads
• Measurement frameworks that connect marketing activity to revenue
• Budget ownership, forecasting, and performance reviews
• Cross-functional collaboration with sales leadership to improve lead quality and close rates

Executive Expectations

• Participate in growth and strategic planning discussions
• Bring insights, tradeoffs, and recommendations — not just reports
• Translate data into decisions the leadership team can act on
• Collaborate openly and productively across departments
• Balance creativity with discipline and measurement

The Bar (Yes / No — Be Honest)

Can you…

• ? Build and scale PPC campaigns that generate calls and form fills?
• ? Use social (paid and organic) as part of a demand engine — not just content?
• ? Craft messaging that makes people want to buy, not just notice?
• ? Test and refine creative based on performance, not opinion?
• ? Audit a website and produce clear SEO and CRO action items?
• ? Measure marketing beyond surface metrics (ROAS, CPL, pipeline, revenue)?
• ? Explain what’s working — and what’s not — in plain language?
• ? Work closely with sales without blame or defensiveness?
• ? Make judgment calls with imperfect data?

If most of these are yes, this role is likely a fit.

What We Value

• Collaboration over silos
• Clear thinking over jargon
• Curiosity about buyer behavior
• Accountability paired with trust
• Respect for the business as a system

What This Is Not

• Not remote
• Not brand-only
• Not a content calendar role
• Not an agency manager

Compensation

• Target total compensation: ~$140K
• Base salary plus performance-based bonus
• Bonus tied to measurable outcomes and company growth

If you are a marketer who understands buyers, messaging, channels, and measurement — and wants a seat at the table shaping growth — this is worth a conversation.