Sr. Brand Strategist

Job Posting: Sr. Brand Strategist – Bilingual Spanish and English (Hispanic Market)

Location: Houston, TX / Onsite

Type: Full-Time

Department: Strategy / Brand Planning

Reports to: VP of Brand Strategy

About the Role

We’re looking for a Senior Brand Strategist with deep expertise in the U.S. Hispanic market to help lead brand thinking, cultural insight development, and strategic planning across integrated campaigns. This role is ideal for a strategic powerhouse who blends consumer understanding, cultural intelligence, and brand-building experience to deliver meaningful, business-driving work.

You’ll partner closely with creative, account, and media teams to build powerful strategic platforms that connect brands with multicultural audiences—especially Hispanic consumers—through authenticity, relevance, and measurable impact.

Key Responsibilities

• Lead strategic development for Hispanic and multicultural brand initiatives across multiple accounts
• Translate business challenges into clear strategy frameworks, comms plans, and creative direction
• Develop actionable consumer insights and cultural truths rooted in Hispanic audience behaviors and trends
• Conduct qualitative and quantitative research, competitive audits, category analysis, and audience profiling
• Create strategy deliverables such as:
• Brand positioning and messaging frameworks
• Creative briefs and communication architecture
• Campaign strategy decks and storytelling narratives
• Customer journey and audience segmentation insights
• Present strategy recommendations confidently to internal teams and clients
• Collaborate with creative teams throughout the concepting and development process to ensure strategic integrity
• Support account planning with measurement approaches and performance optimization insights
• Stay current on Hispanic market trends, cultural moments, media behaviors, and emerging platforms

Qualifications

• 6–10+ years of experience in brand strategy, communications planning, or account planning
• Demonstrated experience developing work for U.S. Hispanic consumers (required)
• Strong understanding of cultural nuances across Hispanic segments (language, region, generation, acculturation, etc.)
• Agency experience preferred (multicultural, general market, or integrated)
• Proven ability to lead strategy on multi-channel campaigns (digital, social, video, retail, experiential, etc.)
• Excellent writing skills with an ability to simplify complex ideas into sharp, inspiring briefs
• Strong presentation and storytelling ability (in decks and live discussions)
• Experience working with research tools, data, insights platforms, and trend sources
• Bilingual (English/Spanish) preferred, not required—but cultural fluency is essential

What Success Looks Like

• You deliver clear, inspiring strategy that strengthens creative output and improves campaign performance
• You become a trusted strategic partner for both clients and internal teams
• You bring culturally relevant insights that help brands show up authentically in Hispanic communities
• You balance big-picture brand thinking with tactical execution across platforms
• You help elevate the agency’s reputation for best-in-class Hispanic market work

Why Join Us

• Work on brands that value culture, community, and authenticity
• Collaborate with strong creative, media, and account leaders
• A role with visibility, influence, and room to grow
• Opportunities to shape impactful work for the fastest-growing consumer segment in the U.S.

How to Apply

Send your resume and a short note (or portfolio/case studies if available) to:

[email protected]