Media Buyer/Planner

Media Planner & Buyer— Bilingual / Multicultural (English/Spanish)

Location: Role is onsite in Houston, Texas

Lopez Negrete Communications is seeking a Media Planner & Buyer to develop and execute integrated media strategies. This role supports multicultural and bilingual campaigns across traditional platforms, ensuring efficient buys, strong performance, and impactful reach.

Key Responsibilities

• Build strategic media plans aligned to client goals, targeting Texas DMAs and multicultural audiences
• Recommend channel mix across TV, radio, OOH
• Negotiate with vendors and manage IOs, budgets, flighting, and added value
• Oversee trafficking, creative rotations, and campaign pacing
• Monitor performance, optimize mid-flight, and provide post-campaign insights and reporting
• Collaborate cross-functionally with account, creative, and analytics teams

Qualifications

• 4–7+ years in media planning and/or buying (agency or in-house)
• Experience buying and planning Texas markets and working with bilingual/multicultural audiences
• Strong knowledge of media KPIs
• Bilingual English/Spanish a MUST.

Great opportunity for a strategic + detail-driven media professional passionate about multicultural marketing.