Lead Video Ad Copywriter

<div class="content-intro"><p><strong>WHO ARE WE?</strong></p> <p><a href="https://launchpotato.com/careers?utm_source=greenhouse&amp;utm_medium=jobpost&amp;utm_campaign=careers-back-to-careers" target="_blank">Launch Potato</a> is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as <a href="https://financebuzz.com/?utm_source=greenhouse&amp;utm_medium=jobpost&amp;utm_campaign=careers-to-brand" target="_blank">FinanceBuzz</a>, <a href="https://allaboutcookies.org/?utm_source=greenhouse&amp;utm_medium=jobpost&amp;utm_campaign=careers-to-brand" target="_blank">All About Cookies</a>, and<a href="https://www.onlyinyourstate.com/?utm_source=greenhouse&amp;utm_medium=jobpost&amp;utm_campaign=careers-to-brand" target="_blank"> OnlyInYourState</a>.</p> <p>As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.</p> <p>Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.</p> <p><strong>WHY JOIN US?</strong></p> <p>At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.</p></div><p class="p1"><strong>COMPENSATION: </strong>$110,000 - $135,000 per year</p> <p><strong>MUST HAVE:</strong></p> <ul> <li>4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic</li> <li>2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors</li> <li>Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing</li> <li>Strong analytical mindset with the ability to interpret campaign data and optimize based on insights</li> <li>High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube</li> </ul> <p><strong>EXPERIENCE</strong><strong>:</strong> 4–6 years of performance marketing copywriting experience, with 2+ years in a leadership or mentorship capacity</p> <p><strong>YOUR ROLE</strong></p> <p>Elevate Launch Potato’s copywriting function by driving stronger performance across paid media while strengthening our brand voice, creative systems, and strategic positioning.</p> <p><strong>OUTCOMES</strong></p> <ul> <li><strong>Brand Strategy &amp; Creative Excellence</strong></li> <ul> <li>Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning</li> <li>Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting</li> <li>Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance</li> </ul> <li><strong>Copywriting Leadership in Performance Marketing</strong></li> <ul> <li>Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels</li> <li>Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations</li> <li>Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR</li> <li>Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments</li> </ul> <li><strong>Innovation &amp; Opportunity Sourcing</strong></li> <ul> <li>Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data</li> <li>Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue</li> </ul> <li><strong>Video Scriptwriting &amp; Compliance Alignment</strong></li> <ul> <li>Lead the development of compelling video scripts that drive performance and meet compliance standards</li> <li>Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced</li> <li>Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements</li> </ul> <li><strong>Team &amp; Resource Management</strong></li> <ul> <li>Manage a network of freelance writers and collaborators, ensuring high throughput and quality control</li> <li>Own the budget and resource allocation for writing support while maximizing ROI</li> <li>Build systems, workflows, and training resources to improve creative operations and knowledge sharing</li> </ul> </ul> <p><strong>COMPETENCIES</strong></p> <ul> <li><strong>Strategic Copy Leadership: </strong>Develops and enforces standards, systems, and strategic messaging to drive scalable, high-conversion creative.</li> <li><strong>Analytical &amp; Results-Driven: </strong>Applies data analysis to inform creative iterations, improving campaign performance through insight-led decision-making.</li> <li><strong>Creative Excellence: </strong>Demonstrates exceptional writing ability across formats (ads, scripts, headlines, etc.) with attention to clarity, tone, and compliance.</li> <li><strong>Collaborative: </strong>Partners cross-functionally with Compliance, Creative, Growth, and Data to align messaging with business objectives.</li> <li><strong>Proactive &amp; Insightful: </strong>Identifies opportunities from market trends, consumer feedback, and channel data to inform high-performing copy strategies.</li> <li><strong>Mentorship &amp; Ownership: </strong>Effectively leads contributors and freelancers while building scalable resources and systems for team success.</li> </ul> <p><strong>TOTAL COMPENSATION</strong></p> <p>Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost-of-living adjustments.</p><div class="content-conclusion"><p><strong>Want to accelerate your career? Apply now!</strong></p> <p>Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.&nbsp;</p> <p>We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.</p></div>