Marketing & social media for salon

Job Overview

We are seeking a creative and dynamic Marketing & Social Media Specialist to elevate our salon's brand presence across digital platforms. This role involves developing engaging content, managing social media channels, and implementing marketing strategies to attract new clients and retain existing ones. The ideal candidate will have a passion for beauty and wellness industries, combined with strong skills in digital marketing, content creation, and social media management. This position offers an exciting opportunity to influence brand perception and drive business growth through innovative marketing initiatives.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, and TikTok to increase engagement and followers.
• Create compelling visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to showcase salon services, promotions, and client transformations.
• Manage social listening tools to monitor brand reputation, industry trends, and customer feedback for continuous improvement.
• Implement SEO best practices and keyword research to optimize website content for search engines.
• Utilize Hootsuite, Buffer, and other social media management tools for scheduling posts, analyzing performance metrics, and maintaining consistent online presence.
• Design eye-catching graphics and videos for marketing campaigns using video editing software and photography skills.
• Manage Facebook Advertising campaigns to target specific audiences and maximize outreach efforts.
• Conduct web analytics with Google Analytics and other tools to track campaign effectiveness and website traffic insights.
• Engage in public relations activities to foster positive relationships with clients and the community.
• Oversee branding initiatives ensuring consistent messaging across all channels.
• Coordinate with the team on promotional events, e-commerce activities, and special offers to boost salon visibility.

Experience

• Proven experience in social media marketing, preferably within the beauty or wellness industry.
• Strong proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, video editing software, and photography techniques.
• Familiarity with social listening tools like Hootsuite or Buffer for managing multiple platforms effectively.
• Knowledge of SEO strategies, Google Analytics, keyword research, and web analytics tools.
• Experience with Facebook Advertising campaigns and digital marketing tactics.
• Excellent proofreading skills with attention to detail in content creation.
• Ability to manage relationships through public relations efforts and community engagement initiatives.
• Prior experience in branding development, social media management, graphic design, e-commerce integration, and web analytics is highly desirable. This role is ideal for a motivated individual passionate about digital marketing within the beauty industry who thrives in a creative environment dedicated to enhancing client experiences through innovative online presence.

Job Types: Full-time, Contract

Pay: $ $26.14 per hour

Work Location: In person