Media & Analytics Advisor

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Position:Media & Analytics Advisor (onsite, part-time)

Location:Houston, TX, US

Conroe, TX, US

Humble, TX, US

Klein, TX, US

Spring, TX, US

The Woodlands, TX, US

Salary: USD $35.00 - $40.00 / hr

This is a onsite role with part-time hours (20 hours per week spread over 3 days a week) based at our client facility in Spring, TX (Houston area).

Job description

Client leading Energy client is looking for a Media & Analytics Advisor, who will work onsite at the client facility.

This candidate will

• Provide media expertise to the organization by working with internal functions and external parties
• Consult on the development and execution of media plans to align with P&GA's strategy
• Lead, provide guidance and track media investment budget, platform and mix to support P&GA's business and marketing objectives
• Evaluate the effectiveness and efficiency of media plans through all available reporting and analysis
• Lead implementation and tracking of holistic measurement strategy across paid media channels with agency partners to allow for in-flight optimization and continuous improvement
• Coordinate and provide measurement and analytics support for integration of paid channels with owned channels
• Collaborate with global teams and other P&GA and EM communications, media, analytics and IT team to share and leverage industry and cross-BU best practices, data strategy and martech platforms where applicable
• Lead implementation and tracking of holistic media measurement strategy
• Lead analytics agency teams for holistic data strategy, including governance, tagging and taxonomy
• Offer media analytics expertise to enhance overall media investment effectiveness
• Ensure the effectiveness of media investment through all available mechanisms, recommend enhancements for continuous improvement
• Provide recommendations on how use of tech platforms may increase efficiency and effectiveness of paid media investment
• Lead faster pace paid media optimizations whenever possible
• Lead coordination and share-out of multiple reports (upper funnel, performance, CRM/Salesforce)

SCOPE (Impacts, success measures/metrics, position in Value Chain)

• Lead implementation and tracking of holistic media measurement strategy
• Lead analytics agency teams for holistic data strategy, including governance, tagging and taxonomy
• Offer media analytics expertise to enhance overall media investment effectiveness
• Ensure the effectiveness of media investment through all available mechanisms, recommend enhancements for continuous improvement
• Provide recommendations on how use of tech platforms may increase efficiency and effectiveness of paid media investment
• Lead faster pace paid media optimizations whenever possible
• Lead coordination and share-out of multiple reports (upper funnel, performance, CRM/Salesforce)

Preferred Knowledge, Skills and Experiences

• Google Analytics
• Sitecore
• Media measurement/MMM
• Application of business and media related knowledge
• Digital Marketing knowledge
• Brand and third party management
• Strategic and Innovative
• Analytical
• Collaborative
• Salesforce Marketing Cloud (preferred but not required)