Media & Analytics Advisor

Find the details below:Position:Media & Analytics Advisor (onsite, part-time)Location:Houston, TX, USConroe, TX, USHumble, TX, USKlein, TX, USSpring, TX, USThe Woodlands, TX, USSalary: USD $35.00 - $40.00 / hrThis is a onsite role with part-time hours (20 hours per week spread over 3 days a week) based at our client facility in Spring, TX (Houston area).Job descriptionClient leading Energy client is looking for a Media & Analytics Advisor, who will work onsite at the client facility.This candidate will: Provide media expertise to the organization by working with internal functions and external parties Consult on the development and execution of media plans to align with P&GA's strategy Lead, provide guidance and track media investment budget, platform and mix to support P&GA's business and marketing objectives Evaluate the effectiveness and efficiency of media plans through all available reporting and analysis Lead implementation and tracking of holistic measurement strategy across paid media channels with agency partners to allow for in-flight optimization and continuous improvement Coordinate and provide measurement and analytics support for integration of paid channels with owned channels Collaborate with global teams and other P&GA and EM communications, media, analytics and IT team to share and leverage industry and cross-BU best practices, data strategy and martech platforms where applicable Lead implementation and tracking of holistic media measurement strategy Lead analytics agency teams for holistic data strategy, including governance, tagging and taxonomy Offer media analytics expertise to enhance overall media investment effectiveness Ensure the effectiveness of media investment through all available mechanisms, recommend enhancements for continuous improvement Provide recommendations on how use of tech platforms may increase efficiency and effectiveness of paid media investment Lead faster pace paid media optimizations whenever possible Lead coordination and share-out of multiple reports (upper funnel, performance, CRM/Salesforce) SCOPE (Impacts, success measures/metrics, position in Value Chain) Lead implementation and tracking of holistic media measurement strategy Lead analytics agency teams for holistic data strategy, including governance, tagging and taxonomy Offer media analytics expertise to enhance overall media investment effectiveness Ensure the effectiveness of media investment through all available mechanisms, recommend enhancements for continuous improvement Provide recommendations on how use of tech platforms may increase efficiency and effectiveness of paid media investment Lead faster pace paid media optimizations whenever possible Lead coordination and share-out of multiple reports (upper funnel, performance, CRM/Salesforce) Preferred Knowledge, Skills and Experiences Google Analytics Sitecore Media measurement/MMM Application of business and media related knowledge Digital Marketing knowledge Brand and third party management Strategic and Innovative Analytical Collaborative Salesforce Marketing Cloud (preferred but not required)