Product Commercial and Marketing Manager

Job Title: Product Commercial and Marketing Manager

Reports to: Director of Marketing

Location: Houston, TX

Role Summary

The Product Commercial and Marketing Manager combines strategic product management with market-facing responsibilities. This position develops and executes product strategies aligned with business goals and technical feasibility, guiding products from concept to launch and sustaining long-term performance. It also drives go-to-market plans, messaging, and campaigns to ensure adoption and brand growth. Acting as the central source of product knowledge, this role bridges internal teams—Engineering, R&D, Operations, Sales, Technical Services, Marketing, and Finance—and external market needs to deliver measurable business impact.

Key Responsibilities

Product Management

• Define product vision, roadmap, and lifecycle strategy.
• Align plans with company objectives and financial targets.
• Collaborate with R&D and Engineering to validate feasibility and prioritize features.
• Track performance using KPIs and adjust strategies based on ROI.

Product Marketing

• Develop positioning, messaging, and value propositions for target audiences.
• Plan and execute product launches, including collateral and sales enablement tools.
• Conduct market research, competitive analysis, and gather customer insights.
• Create marketing campaigns and content across digital, social, and traditional channels.
• Support dealer and contractor programs and manage promotional initiatives.

Cross-Functional Leadership

• Serve as the link between technical teams, marketing, and business units.
• Communicate goals, timelines, and priorities to stakeholders.
• Ensure alignment across internal teams and external partners.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• Minimum 5 years of experience in product lifecycle management, product marketing, brand management, or related field.
• Proven track record of managing full product lifecycle and go-to-market strategies.
• Hands-on experience working with cross-functional teams (Engineering, Marketing, Sales, Finance).

Essential Skills & Attributes

• Strategic & Project Management: Ability to define product vision and translate insights into actionable plans, while effectively planning, organizing, and executing complex initiatives on time and within budget.
• Analytical Skills: Proficient in interpreting market trends, KPIs, and ROI.
• Communication & Leadership: Strong ability to influence and align cross-functional teams.
• Technical Acumen: Understanding of product development processes and feasibility.
• Marketing Expertise: Skilled in positioning, messaging, and campaign execution.
• Adaptability: Comfortable managing multiple priorities in a fast-paced environment.

This position drives product adoption and revenue growth through strategic marketing initiatives while shaping product strategy and lifecycle. By leveraging market insights and customer feedback, the role ensures alignment with business goals and technical feasibility. Acting as the central source of product knowledge, it bridges cross-functional teams and market needs. The ultimate goal: strengthen brand equity and deliver measurable business impact.