Director of Marketing and Brand

Position Title: Director of Marketing and Brand

Location: 11821 East Freeway, Suite 500, Houston, TX 77029

Employment Type: Full-Time

Work Mode: In-Person

Reports To: Chief Growth Officer

Salary Range: $70,000–$85,000 annually + up to 10% performance bonus

ABOUT EHCEC

EHCEC is the regional development anchor for East Harris County.

We operate with the speed of a start-up, the discipline of a high-performance organization, and the responsibility of a backbone institution. We do not run disconnected programs or campaigns. We build systems that move people, institutions, and communities forward.

We build systems.

We move fast.

We measure outcomes, not activity.

There is no playbook for this work. You are not stepping into a polished system. You are helping to build it.

WHY THIS JOB MATTERS

East Harris County has been historically underserved, not only in resources, but in visibility, narrative, and perceived value.

EHCEC is doing powerful, systems-level work across economic mobility, workforce development, leadership, and community resilience. Without a unified marketing and brand engine:

• Stories go untold
• Campaigns lack cohesion
• Fundraising becomes reactive
• Corporate partners underestimate regional opportunity
• Executive visibility is diluted
• The region underestimates its own impact

Without disciplined narrative and brand infrastructure, even strong programs struggle to scale influence, funding, and trust.

The Director of Marketing & Brand exists to solve this problem.

This role designs, builds, and scales EHCEC’s marketing and brand engine — transforming fragmented communications into a cohesive, measurable, and high-performing system that elevates regional identity, strengthens institutional credibility, and accelerates investment and engagement.

This is a systems leadership seat, not a content-only role.

PROGRAM SCALE & OPERATIONAL SCOPE

The Marketing & Brand portfolio you design and lead supports:

• All EHCEC programs and initiatives
• Fundraising and development campaigns
• Corporate partnerships and sponsorships
• Executive visibility and regional convenings

This portfolio includes

• Integrated programmatic and fundraising campaigns
• Social, email, website, and CRM infrastructure
• Executive event marketing and collateral
• Annual Opportunity Guide
• Regional Podcast (2026 launch)

The systems you build directly influence EHCEC’s ability to scale funding, influence, and regional credibility.

WHAT YOU’LL BE RESPONSIBLE FOR1. Brand System Design & Strategy

• Own EHCEC’s voice, tone, and visual identity, ensuring 100% of public-facing materials align to brand standards within 6 months
• Build and maintain brand standards, templates, and creative systems adopted across all departments
• Ensure consistency across campaigns, platforms, and teams, resulting in ≤ 5% brand-related rework after internal review
• Protect institutional credibility at every public-facing touchpoint

2. Campaign Execution & Operations

• Architect and execute integrated campaigns (programmatic + fundraising) with ≥ 95% delivered on time and on scope
• Own and maintain the annual marketing and communications calendar with at least 90 days of forward visibility\
• Lead creative execution for executive events and regional moments tied to defined goals and outcomes
• Ensure ≥ 90% of campaigns launch with clear objectives and performance metrics established in advance

3. Creative Production & Narrative Development

• Produce high-quality digital and print assets (decks, reports, flyers) with a ≥ 30% reduction in creative turnaround time within 12 months
• Own creative direction and production of the Annual Opportunity Guide, delivered on schedule annually
• Design and launch the Regional Podcast brand and assets, culminating in a pilot episode within 12 months
• Develop at least 12 reusable, high-quality storytelling assets annually that translate complex systems work into compelling narratives

4. Digital Infrastructure & Performance

• Manage HubSpot content, workflows, and automations with ≥ 95% data accuracy and reporting completeness
• Track engagement, reach, and campaign performance, delivering monthly dashboards on schedule
• Drive ≥ 30% year-over-year growth in digital engagement across email, web, and social platforms
• Optimize website content with quarterly refreshes and baseline SEO improvements

5. Systems, Workflow & Process Ownership

• Build and manage creative intake, approval, and production workflows in Monday.com, with 100% of requests tracked
• Reduce intake-to-delivery timelines by ≥ 30% within 12 months
• Maintain a centralized asset library with ≥ 90% reuse of standardized materials
• Establish and meet SLAs with internal departments to reduce bottlenecks and increase clarity

6. Culture & Team Leadership

• Manage interns and the Marketing Support Specialist with ≥ 90% annual retention
• Establish clear role expectations, workflows, and performance standards within the first 60 days
• Provide consistent coaching, feedback, and accountability through regular check-ins
• Model EHCEC’s low-ego, high-standards culture while maintaining morale under accountability

WHO THIS JOB IS FOR

✅ A systems builder who thrives in ambiguity

✅ A disciplined project manager who finishes what they start

✅ A creative leader with high standards and strong execution

✅ A low-ego collaborator who values shared success

✅ A mission-driven operator energized by pace and ownership

WHO THIS JOB IS NOT FOR

???? Someone seeking predictability or a slow pace

???? A content-only marketer without systems discipline

???? Someone who needs step-by-step instructions

???? Lone wolves or ego-driven creatives

???? Anyone uncomfortable with metrics, feedback, or accountability

WHAT YOU BRING

• 5–10 years of marketing and creative leadership experience
• Proven track record building systems (not just producing content)
• Strong project and workflow management discipline
• Comfort operating in fast-paced, ambiguous environments
• High design and writing standards
• Data fluency and outcome orientation
• Low-ego, team-first leadership style

Content execution matters — systems ownership matters more.

WHAT SUCCESS LOOKS LIKE (30 / 60 / 90 DAYS)First 30 Days

• Build understanding of EHCEC’s brand, tools, and systems
• Audit all creative assets and channels
• Support active campaigns and deliverables
• Complete HubSpot and Canva certifications

First 60 Days

• Fully own marketing calendar and workflows
• Launch improved templates and brand systems
• Deliver first analytics and performance report
• Begin managing interns

First 90 Days

• Own end-to-end marketing execution
• Present quarterly brand and campaign strategy
• Finalize Regional Podcast brand concept
• Demonstrate measurable improvements in turnaround time and cohesion
• Demonstrate early momentum in participation and outcomes

What We Offer

We know that great work comes from happy, supported employees. That’s why we offer:

• Competitive Salary – We recognize and reward talent.
• Comprehensive Benefits – 100% employer-sponsored medical, dental, and vision coverage.
• Generous PTO – 30 days plus 6 health and wellness days of paid time off annually.
• 401(k) Match – We match dollar-for-dollar up to 5%.
• Employee Assistance Program (EAP) – Confidential support for mental health, financial counseling, and personal wellness.
• Employee Snack Bar – Complimentary snacks and refreshments to keep you energized throughout the day.
• Career Advancement Opportunities – Ongoing professional development, mentorship, and leadership training to support your growth.
• True Team Atmosphere – A culture built on collaboration, inclusivity, and shared success.
• Team Culture – Annual retreats, quarterly team-building events, and a commitment to work-life balance.

Physical Conditions

The staff person must be able to attend meetings on nights and weekends as needed. EHCEC is a collaborative work setting. Employees pitch in to help each other with responsibilities as needed. Team members will be expected to contribute to teamwork and a sense of collaboration.

Disclaimer

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the employer.

EHCEC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.