Manager of Marketing

JOB PURPOSE

The Manager of Marketing will provide support in the planning, implementation and directing the marketing activities of the division. Responsible for executing corporate initiatives and division activities to meet company and department goals.

Duties and Responsibilities

• Assists in planning, developing, organizing, implementing, directing, and evaluating the division Marketing initiatives in accordance with business goals and strategic planning
• Analyze local market trends and recommend changes to marketing and business development strategies based on analysis and feedback
• Oversees and directly participates in traffic trending/campaigns and campaign creations i.e.: Google places; google business's; google campaigns
• Responsible for executing plan marketing and branding objectives following Corporate branding and marketing initiatives
• Responsible for utilizing search engine optimization i.e..; Zillow, Trulia
• Prepare marketing strategies alongside Director of Sales and Marketing and Division staff
• Design print ads and publications utilizing Corporate Marketing Department brands and resources
• Ensure brand messages are consistent
• Bi-weekly testing banners & links; media plan creation, ad scheduling,
• Responsible for budget reconciliation for corporate and divisions
• Responsible for weekly divisional web audits, blogging, copywriting, ad proofing, messaging, fair housing, accuracy
• Responsible for contract management of local publications/prints
• Deepen relationships with all media to ensure the most effective messaging and positioning of the organization
• Lead all areas of content generation and production across all media platforms
• Collaborate with sales and management to develop strategic partnership activities and implement the execution of approved strategic plans
• Participate in weekly staff meetings to foster new ideas and manage timely deliverables
• Other duties as assigned

QUALIFICATIONS

Knowledge and Skills

• Managerial experience of staff, preferred experience in the home construction environment
• Sound technical skills, good judgment and strong operational focus
• Well organized and self-directed; team player
• Strong interpersonal skills, professional and articulate, capable of communicating with a diverse range of individuals
• Educator and mentor
• Commitment to company values

Education and Work Experience

• Bachelor's degree in Marketing or Business with minor in Marketing and must have 1 year experience ;or will consider 3-6 years (without degree) with directly related managerial experience and/or equivalent combination of education and experience.
• Experience in New Home Building is preferred