Senior Vice President of Performance Marketing

Senior Vice President of Performance Marketing

About the Company

We are a rapidly growing healthcare services platform committed to transforming patient access.

Industry

Hospital & Health Care

Type

Privately Held, Private Equity-backed

About the Role

We are looking for a dynamic SVP of Performance Marketing to lead the strategy and development of our centralized customer acquisition engine. This key position is dedicated to driving measurable demand for our crucial, primarily out-of-pocket services. We need a leader with a comprehensive understanding of the digital marketing funnel, exceptional analytical skills, and a proven history of scaling performance marketing in intricate, multi-site environments.

Your primary responsibilities will include

• Owning the end-to-end consumer acquisition process
• Crafting and implementing a robust omni-channel marketing strategy
• Managing paid media and digital acquisition efforts
• Shaping promotional and pricing strategies
• Leading A/B testing initiatives
• Creating innovative, data-driven programs for patient acquisition and retention

We seek a leader with a player-coach mentality who can build and nurture high-performing teams. Your expertise in CRM systems and technology tools will be essential in optimizing lead distribution and tracking. Executive presence is crucial as you will be accountable for managing agencies and aligning their efforts with our organizational objectives.

Join us in our mission-driven focus to expand access to care and make a significant impact through strategic leadership.

Travel Percent

Less than 10%

Functions

• Marketing