Content Strategy Specialist for Campaigns

Why Join Us?

At Check Point Software Technologies, the world’s leading Cyber Security vendor, we are at the forefront of combating sophisticated threats and attacks. Our dedicated global team is composed of creative and innovative professionals who are redefining the security landscape to meet our customers' real-time needs. We are proud to be recognized by Time Magazine as one of the World's Best Companies for 2024, and to appear on Newsweek's 2025 list of Americas Best Cybersecurity Companies. Our accolades also include multiple placements on Forbes' list of the World's Best Places to Work from 2020-2024, and being recognized as one of the World's Top Female-Friendly Companies. If you are passionate about making the world a safer place and wish to be part of an award-winning culture, we invite you to join us.

Purpose: To develop and manage an engaging campaign content strategy that ensures consistent storytelling across all buyer stages and marketing channels.

Key Responsibilities

• Collaborate with Campaign Managers to produce content tailored to various personas and buyer journeys.
• Create diverse content formats including emails, web content, videos, and thought leadership pieces.
• Work alongside Product Marketing and Brand teams to ensure message consistency.
• Monitor engagement metrics and optimize content performance for maximum impact.

Qualifications

• Over 3 years of experience in campaign management and content development, ideally within the B2B sector or cybersecurity industry.
• Demonstrated ability to produce high-quality content such as presentations, white papers, data sheets, and social media posts.
• Strong grasp of content strategy principles and metrics-driven content creation.
• Familiarity with AI content creation tools, such as ChatGPT, is highly desirable.
• Outstanding writing and storytelling capabilities, with a knack for simplifying complex information.
• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Able to work both independently and within a team, showcasing creativity, innovation, and a results-oriented mentality.

Must be eligible to work in the United States without sponsorship from an employer now or in the future.

• EOE M/F/Veterans/Disabled

The wage range for this position reflects various factors, including location, experience, certifications, and organizational needs. A reasonable estimate for the current base salary range is $94,500-$112,500. Depending on the role, additional compensation may be available, such as an annual bonus or sales incentive based on revenue or utilization, reflecting individual performance. Benefits for US-based employees include healthcare coverage, a 401(k) plan with company matching, short-term and long-term disability coverage, basic life insurance, stock awards, and an employee stock purchase plan.