Director of Sales & Market Expansion – Home Care (Houston)

Director of Sales & Market Expansion – Home Care (Houston)

Build. Scale. Lead Houston Growth.

Cardinal Senior Care is expanding aggressively across Houston and launching multiple new service areas. We are building a high-performance sales engine and are looking for a proven sales leader who knows how to grow census, build teams, and turn opportunity into real weekly care hours.

This is not a maintenance role.

This is a build-and-scale leadership position.

What You’ll Do

• Lead sales strategy and execution for multiple new Houston service areas
• Recruit, hire, train, and manage a high-performing home care sales team
• Launch new service areas on schedule and drive early traction
• Personally close private-pay home care clients during early market entry
• Build strong referral relationships and convert them into booked care hours
• Track performance metrics and hold sales team members accountable
• Turn growth plans into measurable weekly care hour production

Who We’re Looking For

• Proven success in home care sales, healthcare sales, or senior services
• Experience growing census, weekly care hours, or multi-location territories
• Strong leadership background managing and developing sales professionals
• Comfortable closing families directly and coaching others to do the same
• Familiarity with the Houston market and referral landscape preferred

Compensation & Performance Incentives

• Annual Salary: $90,000–$120,000
• 3% override commission on all new weekly care hours generated by your region
• $5,000 launch bonus for each new service area opened on schedule
• $1,000 hiring bonus for every sales rep you hire who produces 300+ weekly care hours within their first 30 days
• $600 monthly car allowance
• Performance-based equity opportunity after year one for top performers

Why This Role Stands Out

• Direct ownership of Houston market expansion
• Clear goals, real authority, and uncapped upside
• Opportunity to build something meaningful—not just manage accounts

Job Type: Full-time

Location: Houston (field-based)

Applications close end of January. Apply now.

Job Type: Full-time

Pay: $90,000.00 - $120,000.00 per year

Benefits

• Paid time off

Application Question(s)

• How many new weekly care hours did your sales efforts generate in your most recent role?
• Have you personally closed private-pay home care clients?
• How many salespeople have you directly hired and managed?
• What was the largest census or territory growth you led? (Short answer)
• Do you currently live in or have strong working knowledge of the Houston market?

Work Location: In person